During my time at Founders Brewing Co. I was tasked with creating a campaign poster for major holidays to promote specific beers. I was given a project brief and went through a series of mood boards and sketches before creating the final posters.
My goal for these posters was to communicate the holiday without obvious or cliche graphics, all the while supporting the individual brands and artwork of the beers. Each poster also has room at the bottom to add custom text supporting different events or specials.
Mood boards for the Cinco De Mayo, New Year's, and Kentucky Derby Posters.
Full collection, including the additional Cinco De Mayo poster translated to Spanish.