As the Graphic Designer for BIXIB Pet Food, my main responsibility was Packaging Design. This is a line of dry cat food that I designed and prepared for print. Some requirements for this project were to keep the design consistent and on brand for the Liberty line of pet food, which is already established.
A challenge I encountered during this project was to find a way for customers to distinguish between the specific health recipes (Kitten, Digestion, and Indoor Cat) and normal flavor recipes (Chicken & Salmon). My solution for this was to flip the color blocking on the Health recipes so that the name was in grey and the recipe flavor was in the respective color.
Below is an example of the dielines I created these consumer packaged goods on. The right pink layer was to specify spot-coating. I wanted the logo, line name, and tagline to stand out on the otherwise matte bag.
